Why read other newspapers? For me, it’s comment and analysis firstly (and a long way ahead), then perhaps the odd interview, feature, and review. I’ll only look for news on another newspaper if it deals with a part of the world not really covered by my principal news sources. So what would get me, or presumably many others, to read the New York Times regularly? Not the news: the comment.
TimesSelect now has 609,000 subscribers. On face value that’s pretty impressive. Actually two-thirds of these are free logins for print subscribers. But TimesSelect is still raking in nearly $10m. This article weighs up the balance between 200,00 paying customers and a potentially much larger international audience overall.
(From Follow the Media)