Times plus Sunday Times amount to 1,550 pages per week (in a single edition/zone). In tabloid. The Guardian comes second. Adrian Pike, head of press at Starcom UK, who made the survey, reckons that when the Guardian goes Berliner, “if they present the same amount of words they will put in more pages which means they would be potentially huge products”. Perhaps he hasn’t noticed that the vast majority of the Guardian’s pages are currently tabloid, i.e. smaller than Berliner.