Steve Oututing’s summary of Marketing Sherpa‘s Anne Holland’s summary of conclusions drawn from the Selling Subscriptions to Internet Content Summit: 1. Renewal! 2. Automatic Renewal! 3. Take credit card details for free trials — then auto-renew! 4. Cater to medium; sound unique. 5. Direct marketing! 6. Be clear about what is free and what is not. 7. Advertisers pay to sit with paid content.
(From E-Media Tidbits)