The New York Times is launching its first new section in four years: a competitor to the Wall Street Journal’s Weekend Journal section. Both focus on weekend holidays and real estate. The launch coincides with the $225 million redesign to the WSJ (April 9) and moves by both papers to beef up midweek offerings in national editions to attract more national advertising. Given that the Journal’s average reader is over 50 and male, the redesign — which is likely to resemble the WSJ Europe — is targeted to attract a younger readership. WSJ total circulation: 1,780,000. NYT: 1,109,00.
(From Editor & Publisher)