Big media organisations such as AOL Time Warner and News Corp are voicing their hopes that the advertising recession is coming to an end. Leland Westerfield, an analyst for UBS Warburg, reported that “the cyclical recovery appears to be under way sooner than expected”, and predicted a 0.7 per cent increase in US advertising spend this year. Others are less optimistic but there is consensus that 2002 will be far less painful that 2001.
(From Yahoo! Finance)